Life With Strings Attached
Everything in life is better understood if you can learn to see the strings attached.
Life With Strings Attached is a long-form conversation series hosted by Jamie Gale that explores the people, ideas, and disciplines shaping the evolving world of the guitar.
Drawing on decades of experience across touring, retail, distribution, manufacturing, education, consulting, and global cultural exchange, Jamie brings together builders, designers, artists, scientists, historians, entrepreneurs, collectors, and innovators to uncover the patterns that connect seemingly unrelated worlds.
From guitar design and architecture to philosophy, physics, craftsmanship, psychology, and culture, each conversation explores the universal principles that influence how we create, think, and connect.
Hosted by the curator of the Boutique Guitar Showcase, Life With Strings Attached contributes to the ongoing conversation of the guitar by inviting thoughtful dialogue, celebrating diverse perspectives, and discovering new possibilities for the future of the instrument.
Life With Strings Attached
The New Music Industry | Linnea Sundberg
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In this episode, I’m joined by Linnea Sundberg who's joining us from Brooklyn, where she’s working at the intersection of music, technology, and the evolving artist economy.
From her early days in Sweden to Oxford, to investment banking at Goldman Sachs, and into the heart of Spotify’s rise, Linnea has been part of some of the most defining shifts in modern music.
Today, she’s with UnitedMasters, helping shape a more independent and equitable future for artists. One where ownership, access, and agency are central to the conversation.
We explore what it means to build a career across disciplines, how data and emotion collide in music, and why the future of this industry may depend on how well we balance both.
I thoroughly enjoyed this conversation. There’s a clarity and curiosity in Linnea’s thinking that makes you look at the entire music ecosystem just a little differently.
Watch the video version on YouTube:
🔗 YouTube Channel – Life With Strings Attached
Learn more about Life With Strings Attached, Boutique Guitar Showcase, and Jamie Gale's work in the guitar industry:
🔗 Boutique Guitar Showcase
🔗 Jamie Gale
Thank you for listening and supporting the ongoing conversation between music, makers, history and the future.