Should Musicians Be Worried About AI? | Sourabh Pateriya

Welcome to Life With Strings Attached, I’m your host, Jamie Gale. In this episode, we’re stepping into a space that is, depending on who you ask, either full of possibility… or full of uncertainty. 

My guest today is Sourabh Pateriya, founder and CEO of Soundverse AI, a platform working at the intersection of music, technology, and what it means to create in a world where the tools are changing faster than ever before.

Sourabh’s path is an interesting one. From engineering to design, from Spotify (where he co-invented Basic Pitch) to working on conversational AI with Samsung’s Bixby, and now building a company focused on ethical, artist-first AI music creation… his work sits right at the edge of where creativity and technology meet.

But what makes this conversation worth having isn’t just the technology.
It’s the perspective behind it. Because before all of this, Sourabh was a musician, someone who understands what it means to make something from nothing. And now he’s asking a much bigger question: What happens when the tools of creation become accessible to everyone? And more importantly… what happens to the role of the artist?

This is a conversation about access, about authorship, about ethics… and about whether we’re building a future that expands creativity, or reshapes it entirely.

Watch the video version on YouTube:
🔗 YouTube Channel – Life With Strings Attached

Learn more about Life With Strings Attached and Boutique Guitar Showcase:
🔗 Boutique Guitar Showcase

Support the deeper conversations:
🔗 The Business of Guitar – Patreon

Thank you for listening and supporting the ongoing conversation between music, makers, history and the future.